Google Ads Management
Reach customers who are already looking for what you offer.
We help you set up and manage Google Ads campaigns around your business goals, with relevant keywords, clear ads, and landing pages that make the next step easy.
Whether you’re starting from scratch or trying to understand an existing account, we’ll look at where your budget can do useful work and how to measure the enquiries or sales it brings.
Give your advertising a clear direction
You might be getting clicks without enough enquiries. Or your campaigns are bringing in leads, but too few are a good fit. Perhaps you’re ready to try Google Ads and want someone to help you make sensible decisions from the start.
Before building or changing campaigns, we take time to understand what you sell, who you’re trying to reach, and what a new customer is worth to your business. That helps us decide which services to promote, where to focus your ad spend, and what success should look like.
For B2B companies and service businesses, an enquiry can be the start of a much longer sales conversation. The quality of those enquiries matters when we assess campaign performance.
What’s included in Google Ads management
The scope depends on your starting point. You may need account setup and a first campaign, ongoing management, or a review of what’s already running.
Account review and campaign planning
We review your existing Google Ads account or plan a new setup around your offer, customers, and target markets. We agree on the campaign goals and a starting budget, with priorities that match what your business can realistically support.
Keyword research and search campaigns
We research relevant searches, organize campaigns around your services, and write ads that explain why someone should choose you. Location targeting keeps the focus on the markets you serve, while negative keywords help filter out searches that aren’t relevant to your offer.
Conversion tracking
We agree on the actions worth measuring, such as contact form submissions, bookings, or purchases. We set up or review conversion tracking and use Google Analytics where it helps connect campaign activity with what people do on your website. Where phone calls are an important source of leads, we can assess the appropriate tracking options too.
Landing page alignment
We review whether the page delivers what the ad promises. Does it explain the service clearly? Answer the questions a potential customer is likely to have? Make it easy to contact you?
We’ll identify useful changes to the message, content, and next step. If you need a new page or a substantial rewrite, we can include that in the project scope.
Ongoing campaign optimization
We review search terms, ads, budget allocation, and conversion data to understand what’s working and where changes are needed. Tests follow a specific question: whether a different message attracts more relevant enquiries, for example, or whether spending more on a particular service makes sense.
Transparent reporting
You’ll get a practical explanation of campaign performance, the changes made, and what we recommend next. We look at relevant metrics such as ad spend, conversions, and cost per lead, alongside your feedback on lead quality. Over time, those conversations help us understand which campaigns contribute to actual customers and revenue.
The landing page is part of the campaign
A person clicks your ad with a particular need in mind. If they land on a page that feels generic, leaves important questions unanswered, or makes contact difficult, you’ve paid for an opportunity that may go nowhere.
This is where our SEO and copywriting work connects with Google Ads campaign management. We look at the search, the ad, and the page together, so the message stays relevant from the first click to the enquiry.
Sometimes an existing service page only needs a few changes. Sometimes a dedicated landing page makes more sense. We’ll explain what we recommend and why before we add work to the scope.
How we’ll work together
1. Understand the starting point
We discuss your services, customers, target locations, and goals. If you already run ads, we review the account and available data to see what deserves attention first.
2. Agree on the scope and budget
We recommend a focused starting plan. We’ll define the work, the actions to track, and the budget for testing. You’ll know what’s included before we begin.
3. Set up, check, and launch
We prepare the campaigns, ads, and tracking, and check the landing pages. Any website changes that need your developer’s involvement are agreed and coordinated before launch.
4. Review and improve
Once campaigns are running, we use performance trends and your feedback to guide optimization. We discuss what the data supports, what still needs testing, and whether the next step is to improve, expand, or pause a campaign.
Google Ads alongside SEO
Search ads can help you reach people while they’re actively looking for your products or services. SEO develops your organic visibility over time. Used together, they give you different ways to reach relevant customers.
Campaign data can also suggest which searches and messages deserve closer attention in your website content. Your SEO research, in turn, can help inform the advertising plan.
You don’t need to hire us for SEO to work together on Google Ads. We’ll recommend the combination that makes sense for your situation.
A scope that fits your business
Google Ads management services can cover a new account and campaign setup, ongoing campaign management, or a focused review with practical recommendations.
The quote depends on the work involved and the condition of your existing account. We’ll discuss the management fee and advertising budget separately, so you know what you’re paying for.
We can also help you explore ChatGPT ads and other paid advertising options where they fit your audience and goals.
Frequently asked questions
Is Google Ads a good fit for my business?
It can be a useful option when people are already searching for what you offer and you have a clear way to turn that interest into an enquiry or sale. We’ll look at demand, likely click costs, your margins, and the website before recommending a campaign. If the budget or offer makes it difficult to run a useful test, we’ll say so.
Can you take over an existing Google Ads account?
Yes. We’ll review the campaigns, tracking, and available performance data before recommending changes. That gives us a starting point and helps identify what to retain, fix, or test next.
How much should I spend on Google Ads?
That depends on your market, the searches you want to target, and the value of a qualified lead or sale. We agree on a starting budget and what we want to learn from it. Google Ads generally uses average daily campaign budgets, so actual spend can vary from day to day.
How quickly will I see results?
Once approved and running, ads can begin bringing traffic without waiting for organic rankings. Understanding whether that traffic produces worthwhile business takes longer. The timing depends on search demand, the budget, tracking, and how long your customers take to decide. We won’t promise a fixed number of leads or a guaranteed return.
Do I need a new landing page?
Not always. An existing page may work well if it matches the search and ad, explains your offer, and gives visitors a clear next step. If it needs improvements or a dedicated page would be more useful, we’ll explain the options. New page creation and substantial copy changes are scoped separately or included in the agreed quote.
Which Google Ads campaigns do you focus on?
The core offer is search campaigns, with conversion tracking, ongoing optimization, and landing page alignment. We start with the campaign type that fits the goal. Other formats, including Performance Max, can be discussed where relevant and scoped separately.
Let’s look at what your campaigns need
Tell us what you want to promote, where your customers are, and whether you’re already running Google Ads. We’ll help you understand the starting point and suggest a sensible next step.
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