SEO Copywriting
Help customers understand what you offer and why it matters to them. We write website pages and articles in English and Estonian, shaped around what people search for and what they need to know before taking the next step.
Good content starts with understanding
You know your business. Your customers may be meeting it for the first time.
They need to understand whether your service fits their situation, how it works and what to expect. An article might answer a specific question. A service page might help them decide whether to get in touch.
Before writing, we look at what the page needs to do, who it’s for and what you can bring to the subject. That gives the content a purpose and helps us decide what belongs on the page.
What we can help you write
Website and landing-page copy
Explain your offer and help visitors decide what to do next. We write service pages, product pages and landing pages around your customers’ questions, with a structure that makes the important information easy to find.
SEO articles and ongoing content
Answer the questions people ask as they explore a problem or look for a solution. We write articles that draw on research and your knowledge of the subject, whether you need one piece or regular content support.
Content updates and optimization
Give existing content a closer look. We review what’s outdated, missing or difficult to follow, then improve the wording, structure and focus while keeping what already works.
Research is part of the writing
Topic and keyword research for the agreed pages is included in the quote. We look at what people are searching for, what they expect to find and how the page relates to your offer.
The writing then brings that together through the page structure, headings, relevant detail and the next step you want readers to take. Keywords should fit naturally into that explanation.
If you need a wider content strategy, we can scope that separately: which topics to cover, how pages should work together and where to focus over time.
How we work
1. Understand your business and the brief
Send us your website and a short description of what you need. We’ll agree on the pages or articles, the language and the purpose of the work. Existing content, customer questions and your own notes all help.
2. Research and shape the content
We research the agreed topics and keywords, then work out what the reader needs from each page. If something important is missing from the brief, we’ll ask for your input.
3. Write, check and refine
We develop the copy around your offer and tone of voice, check factual claims against the available sources, and edit for readability. You review the draft for accuracy and fit with your business, and we work through feedback within the agreed scope.
4. Get it ready to publish
You can pass the finished copy to your team or developer. If you’d like help putting it on the site, WordPress uploading and formatting are available as an optional extra.
Where AI fits in
We use AI to assist with the writing process. We direct the work, check the information and edit the finished text, with your business knowledge helping shape what it says.
For recurring content, we can also build a tailored AI-assisted workflow around your services, source material and writing style. That can support more of the drafting process, with each piece still reviewed and edited by us before it’s ready for your review.
We’ll discuss the approach that suits your content and the level of input it needs.
One page or ongoing support
You can start with a single page, refresh a group of existing articles or arrange regular content work.
We quote each project around its scope, research needs and the material already available. We’ll agree on the deliverables, timing and review process before work begins. VAT is added to quoted prices.
If you’re unsure what needs attention, send us the pages you’re considering and what you’d like them to achieve.
Frequently asked questions
Do you write in English and Estonian?
Yes. We offer SEO copywriting in both languages. Let us know which language or languages you need when you send the brief, so the quote covers the full scope.
Can you improve content I already have?
Yes. You can send an existing page, article or rough draft. We’ll look at what’s useful, what needs updating and where the message or structure could be clearer. The work can range from a focused edit to a more substantial rewrite.
What do you need from me to get started?
Your website, an idea of the content you need and what you want it to achieve. Details about your offer, common customer questions and examples of writing you like are useful too. You don’t need a polished brief before getting in touch.
Can you work from my keyword research or content brief?
Yes. If you already have research, a content plan or a detailed brief, we can use it as the starting point. We’ll review it alongside the agreed pages and flag gaps or conflicting priorities before writing.
Is a wider content strategy included?
Research for the agreed pages or articles is included. A wider strategy covering your content priorities across the website is scoped separately. You can commission an individual piece without committing to that larger project.
Can you upload the content to WordPress?
Yes. WordPress uploading and formatting are optional extras. Let us know at the start if you need them so we can include the work in the quote. Website design and development would need a separate scope.
Let’s make your content more useful
Tell us what you need to write or improve, and what you want it to do for your business. We’ll help you work out a sensible starting point.
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